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Privacy statement

Privacy Policy

A. General

“Medicine Matters.com” (hereinafter referred to as “Medicine Matters”) is an information platform and specialist library for technology and commerce operated by Springer Medizin Verlag GmbH of Heidelberger Platz 3 in 14197 Berlino n behalf of Springer Healthcare LLC. I

Part of Medicine Matters is accessible to all internet users. However, other parts of the website are restricted and require users to register to gain full access. A separate service for user identification, registration and login is offered by Springer Science+Business Media Deutschland GmbH of Heidelberger Platz 3 in D-14197 Berlin. This service is known as the “Single-Sign Service” (abbreviated “SSO Service”). The SSO Service serves a single tool that allows users to access not only Medicine Matters but also all other participating portals of the specialist publishing houses of the Springer Science+Business Media group. To read the General Terms and Conditions of Use applicable to the SSO Service and the SSO Privacy Policy, please click here and here.
However, in order to operate Medicine Matters, we also need to collect and process certain personal data of our users. Data protection and data security are of utmost importance to us. We will fully comply with all applicable statutory requirements and regulations. We will collect, process and use personal data from users in connection with their use of the content and other offerings of Medicine Matters only as described in this Privacy Policy.
We will explain in detail in the following sections for what purposes and to what extent your personal data will be collected, processed and used.

B. Collection and storage of personal data

We will collect and process personal information about you if you register to access any restricted areas of our portal and if you wish to use any chargeable services. Moreover, we will store certain data generated during use of our website.

1. Inventory data

1.1 Login via SSO
If you have registered for the SSO service and log in to Medicine Matters using your SSO account, we will transmit the data you have provided in your registration form (normally your email address and password) and a service URL to the SSO server. The SSO server then uses these data to verify your login request. If the login request is accepted on that basis, the user ID assigned to you by the SSO Service will be transmitted to us. Based on these data, you will be able, for instance, to view your personal settings, if any, on Medicine Matters. Via a specific web service, we will then also be able to request all other relevant inventory and content data from the SSO Service as required to render our services (for further details about these data, please refer to clause 2.2 of the SSO Privacy Policy). This allows us to give you access to your subscriptions and to provide you with all other services you have ordered from us.
1.2 Subscriptions
As a registered user you may subscribe to access certain restricted areas of our website or purchase single issues of journals or scientific or medical articles. We may also offer free access to specific content for restricted periods of time. You can subscribe directly online (also for free access for test purposes) by completing a form where you will be asked to enter the following information to allow us to administer and process your order:

  • your full name, gender and title,
  • your postal address and, if applicable, a separate address for deliveries if your chosen subscription includes printed material,
  • your specialty and main area of work,
  • if you are a corporate customer, also your company name and VAT ID.
  • If you have a print subscription and access content included in your print subscription online, we will also collect and process the following information:
  • the licence key for your association subscription or
  • the customer reference number to your print subscription.

2. Usage data/cookies

Some data, known as usage data, are generated whenever a user visits a website. We need to process these data to enable users to use Medicine Matters.
2.1 Log files
Our web server does not generally store information when users visit our website. Only if an error or other technical problem occurs on Medicine Matters will certain data be stored in what is known as log files. A log file contains the time and date when an error occurred. In this context, we would like to point out as a precaution that our log files do not log IP addresses, i.e. they are completely anonymous.
2.2 Cookies
Our website also uses cookies. Cookies are text files containing small amounts of information which are downloaded and stored on your computer.

  • If you have activated the “remember me” option when logging in via SSO, we will set a cookie which allows us to obtain your login details (see clause 2.1 of the SSO Privacy Policy) to authenticate you as a user and to remember you and log you in automatically the next time you visit.
  • The other type of cookies we use are temporary cookies. These cookies help us gather information about the last page (URL) you visited from Medicine Matters. We do not gather personal data and not even IP addresses of our users through these cookies. Cookies are only used to present websites correctly based on the preferences you have selected and are deleted as soon as you close your browser or log out.
  • Other cookies and pixels (small image files integrated into the website) are used by our partners and third parties for web usage analysis, reach measurement, social plugin functionality, marketing and video display purposes. Further information on data processing by our partners and third parties, and on how to reject the future processing of your data through cookies and pixels is available for
    • Web usage analysis here ;
    • Reach measurement here ;
    • The implementation and functionality of social plugins here ;
    • Marketing purposes here ;
    • The display of videos here .

If you want to disable the use of cookies, you can set your browser to reject and block any new cookies. However please note that if you do this you may not be able to use the full functionality of this website.
2.3 Registration from an IP range
If you register on behalf of a company as part of a corporate agreement, the IP address (with the last digit removed) of the device you are using will be verified during the registration process to confirm whether you are within the IP range provided by your company or organisation and a cookie will be placed on your computer for the duration of the contract term. For this purpose, we will collect the IP address from which you access Medicine Matters.com during your login to confirm whether it is within the authorised IP range. However, the IP address will not be stored in complete form but without the last digit. This is necessary to ensure that you have access to all the offerings and information specific to the cooperation.

3. Content data

Another type of data that may be generated during your use of the offerings of Medicine Matters is content data. Content data include, without limitation, information you choose to provide while using the website (e.g. by completing your profile) or information we require to be able to provide certain services to you, specifically:

  • your profession/position (permanent employee, freelance employee, etc.),
  • your industry sector,
  • your telephone number as an alternative means of contact.
  • We collect and store content data for the sole purpose of providing to you the services you have requested, e.g. to provide you with information about a specific subject area.

C. Use of personal data

1. Inventory data

1.1 General use of inventory data
We gather inventory data about users in order to perform the contracts entered into with them and customise their user account accordingly to be able to supply users with customised information and contact them if required.
1.2 Use of your email address
We use your email address to contact you about matters relating to your user account and to send you the newsletters and other information you have requested on specific topics. Of course, you may cancel your newsletter subscriptions at any time, either by sending an email to oncology@medicinematters.com or by clicking on the link at the end of the newsletter.

1.3 Disclosure of inventory data
Your inventory data will not normally be disclosed to third parties. Exceptions apply

  • if and to the extent necessary for the performance of the contracts we have with you or in order to enforce any claims we are entitled to,
  • if you have given your consent to such disclosure,
  • if we are required by law or ordered by a court to disclose such information or
  • if such information is requested by government agencies, including, without limitation, law enforcement and supervisory authorities, if and to the extent is necessary to remove a risk to public safety and order and to prosecute criminal offences.
  • For the performance of the contract we have with you, we may disclose inventory data to the following categories of recipients:
  • service providers for newsletter circulation,
  • service providers to handle payment and billing processes,
  • operators of the online shop to manage the ordering process

2. Usage data

2.1 General use of usage data
We collect and store log files for security reasons to be able to identify, investigate and stop any improper use of our portal. The utilisation measurement data we obtain from the SZMnG service allow us and third parties to measure the reach of our website.
2.2 Disclosure of usage data
We do not normally disclose usage data to third parties.
Exceptions apply

  • if and to the extent necessary for the performance of the contracts we have with you or in order to enforce any claims we are entitled to,
  • if you have given your consent to such disclosure,
  • if we are required by law or ordered by a court to disclose such information or
  • if such information is requested by government agencies, including, without limitation, law enforcement and supervisory authorities, if and to the extent is necessary to remove a risk to public safety and order and to prosecute criminal offences.

3. Content data

We use content data for the performance of the contract we have with you and to provide the contract services to you. As a general rule, content data will only be disclosed

  • if and to the extent necessary for the performance of the contracts we have with you or in order to enforce any claims we are entitled to,
  • if you have given your consent to such disclosure,
  • if we are required by law or ordered by a court to disclose such information or
  • if such information is requested by government agencies, including, without limitation, law enforcement and supervisory authorities, if and to the extent is necessary to remove a risk to public safety and order and to prosecute criminal offences.

We also use content data to be able to present you, as a registered user, with targeted information and advertising based on the information available to us about your profession and the specialty you have selected.
I agree that Springer Healthcare LLC and Springer Medizin Verlag GmbH may use the information I have provided about my profession and specialty to deliver personalised advertising and advertisements.
You confirm you consent to the use of your data as aforesaid by clicking the appropriate checkbox for the privacy notice during the registration process.
You may at any time withdraw this consent with respect to any future use by giving notice to the address specified in clause G.

D. Web usage analysis

1. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses what is known as “cookies”, text files which are stored on your computer to allow us to analyse your use of the websites. The information generated by the cookie regarding your use of this website will, as a rule, be transmitted to and stored on a server of Google in the US. Due to the IP anonymisation on this website, your IP address is shortened by Google within the territory of Member States of the European Union or in other signatory States to the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a server of Google in the US and shortened there. Google will use this information on our behalf to analyse your use of the website, to compile reports on website activities and provide additional services relating to website use and internet use to the website operator. The IP address collected through Google Analytics from your browser will not be merged with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
You may also prevent Google from collecting and storing information in cookies, from storing information about your use of the website (including your IP address) and from processing such information by downloading and installing the browser plug-in available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=en
For more information about privacy policies and Google Analytics, please refer to the Google website:
http://www.google.com/analytics/learn/privacy.html?hl=en

2. Webtrekk

This website uses Webtrekk, a web analytics service provided by Webtrekk GmbH, Robert-Koch-Platz 4, D-10115 Berlin (“Webtrekk”). We use Webtrekk services to collect and use statistical data on the use of our website to optimise our offering. In addition to cookies, Webtrekk also uses pixels (small gif files incorporated into the website).
Webtrekk places the following types of cookies on your computer:

  • last click (used for session timeout; lasts one session)
  • “session cookie” (used for session identification; lasts one session)
  • The following information is collected through the use of pixels:
  • request (file name of the requested file)
  • browser type/version (e.g. Internet Explorer 9.0)
  • browser language (e.g. German)
  • the operating system used (e.g. Windows 7)
  • JavaScript enabled
  • Java on/off
  • cookies on/off
  • the referrer URL
  • IP address (will be anonymised immediately and deleted after processing)
  • the time you access the site
  • clicks
  • product parameters (e.g. the ID of the product/subscription authorising you to access the site)

These cookies are used for statistical purposes only, e.g. to track which content of our website is accessed the most. This allows us to organise content into categories like “most read”, thereby making the website more comfortable to use. Moreover, the statistical information obtained about browser types and operating systems allows us to optimise our web design.
Webtrekk stores IP addresses only anonymously (in shortened form) and uses them only for session identification and geo-localisation. After that, IP addresses are immediately deleted. The information collected through Webtrekk will not be used to identify you personally unless you have specifically given us your consent.
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
You may object at any time to the collection of the data referred to above, and opt out of any future processing of such data by Webtrekk, by placing the opt-out cookie available at the following link on your computer:
http://www.webtrekk.com/index/datenschutzerklaerung/opt-out.html
You will then continue to be excluded from web tracking until the cookie is deleted. The cookie is set for the named domain, per browser and computer. Therefore, if you visit our website, for instance, from home and from work or using different browsers, you have to place the cookie for each computer and browser separately.
For more information about privacy policies and Webtrekk, please refer to the Webtrekk website:
https://www.webtrekk.com/de/warum-webtrekk/datenschutz

3. Optimizely

This website uses Optimizely, a web analytics service provided by Optimizely Inc., 631 Howard Street, Suite 100 San Francisco, CA 94105 (“Optimizely”). Optimizely also uses cookies and tracking pixels. The information generated by the cookies and pixels regarding your use of this website will, as a rule, be transmitted to and stored on a server of Optimizely in the US. Optimizely will use this information on our behalf to analyse your use of the website and to compile reports on website activities.
In particular, the following information will be stored:

  • the total number and percentage of users who opened a website variation
  • the number of clicks on links
  • your browser type and version
  • campaign IDs through which the website was reached.

You can disable Optimizely tracking (and thus prevent the data generated by cookies and pixel, and relating to your use of the website, from being collected to and processed by Optimizely) at any time by following the instructions at
http://www.optimizely.com/opt_out
For more information about privacy policies and Optimizely, please refer to the Optimizely website:
https://www.optimizely.com/privacy/

E. Reach measurement

Our website uses the “scalable next generation central measurement method” (SZMnG) of INFOnline GmbH, Forum Bonn Nord, Brühler Strasse 9, D-53119 Bonn (“INFOnline”, https://www.infonline.de) to obtain statistical parameters about how our offerings are used. This is done by collecting anonymous measurements.
The purpose of reach measurement is to establish the intensity of use, determine the number of users of a website and understand user behaviour using statistical analysis under a single standardised procedure in order to obtain data that are comparable across the market. Usage statistics for offerings which participate in the German Audit Bureau of Circulations [Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern – IVW] (http://www.ivw.eu) or the studies of the German Working Group for Online Media Research [Arbeitsgemeinschaft Online-Forschung e.V. – AGOF] (http://www.agof.de) are published on a regular basis by AGOF and the German Study Group for Media Analysis [Arbeitsgemeinschaft Media-Analyse e.V.] (agma – http://www.agma-mmc.de) as well as by IVW and are available on their respective websites.
INFOnline GmbH collects and processes data in compliance with German data protection laws and regulations. Technical and organisational precautions will be taken to ensure that individual users cannot be identified at any time. Information that may be linked to an identifiable individual will be anonymised as soon as possible:

  • anonymising IP addresses by shortening them before any processing
  • geo-localisation to the level of federal states/regions
  • processing anonymised device IDs and anonymised login IDs to measure shared use
  • Stored usage events shall be deleted at the latest after 7 months.

For further information about data protection during the measurement process, please visit the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement method, the Data Protection page of AGOF website (http://www.agof.de/datenschutz) and the Data Protection page of the IVW website (http://www.ivw.eu).
If you do not wish to take part in the measurement, please opt out here:
https://optout.ioam.de and http://optout.ivwbox.de
For more detailed information about INFOnline’s reach measurement on the internet, please refer to the general data protection information provided by INFOnline:
https://www.infonline.de/de/extra/datenschutzallgemein

F. Social media services

Some of our websites have social media buttons which allow users to recommend our offerings to their friends and contacts or to register or log in to our website using the login details of the relevant social network. Content can be recommended and/or shared only the “AddThis” service (see clause 1), which allows you recommend/share content on social networking sites. If you use your Google Plus, Facebook, XING or LinkedIn user account details to register or log in, the provider of the social networking site concerned will transmit data to us only with your prior consent. The data transmitted will then be used to create a new user account with us. Your data will be transmitted to us every time you log in. Your user account on a social networking site will not be permanently linked to your user account with us.

1. “AddThis” service

Our website uses the “AddThis” service, which is provided by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”).
If you open a website of our offering which uses the AddThis service, your browser links directly to the AddThis servers. AddThis will receive the information that your browser has accessed the relevant website, place a cookie on your terminal to identify your browser and make available the Google Plus (cf. clause 2.1), Facebook (cf. clause 3.1), XING (cf. clause 4.1), LinkedIn (cf. clause 5.1) and Twitter (cf. clause 6) buttons, whose use will be tracked by AddThis. The data thus generated will be transmitted to and processed by AddThis in the US.
We have no control over the processing of data by AddThis. For more information about the data collected and their processing by AddThis LLC, please refer to
www.addthis.com/privacy
If you wish to opt out of any future processing of your data or information by AddThis, please set the opt-out cookie available to download via the following link:
http://www.addthis.com/privacy/opt-out 

2. Google Plus

2.1 Recommending/sharing
Our website uses the “+1” button of the Google Plus social network operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). By clicking the “+1” button, you can share content of our website with your Google Plus contacts.
If you open a website of our internet presence which uses such a button, your browser links directly to the Google servers. The content of the “+1” button will be transmitted directly from Google to your browser and integrated by Google into the website. Therefore, we have no control over the amount and type of information Google collects through this button. According to Google, no personal information is collected without clicking on the button. Only in the case of logged in members will information of this kind, including information about their Google profile, the URL they recommended, their IP address and other browser-based information, be collected and processed.
For more information about the purpose and scope of data collection, the further processing and use of information by Google, the rights you have in this regard and the privacy options available to you, please refer to Google’s privacy information about the “+1” button:
https://support.google.com/plus/answer/1319578?hl=en
If you are a Google Plus member and do not want Google to collect data about you through our website merge them with your member data stored by Google, you have to log out of Google Plus before you visit our internet presence.
2.2 User login
Moreover, you can register or log on to our website using the login details of your Google Plus account (the “Google Sign-in button”). If you use the Google Sign-in button to log in, the following data will be transmitted to us by Google Plus:

  • email address
  • name
  • user password

The use of Google Sign-in is governed by the Google Privacy Policy, which is available here:
https://www.google.com/intl/de/policies/privacy

3. Facebook

3.1 Recommending/sharing
Our website uses the “Share” button of the Facebook social network operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). By clicking the “Share” button, you can share content of our website with your Facebook friends.
If you open a website of our internet presence which uses such a button, your browser links directly to the Facebook servers. The content of the “Share” button will be transmitted directly from Facebook to your browser and integrated by Facebook into the website. Therefore, we have no control over the amount and type of information Facebook collects through this button. According to Facebook, Facebook collects information if you visit third-party websites which use Facebook services (e.g. the “Share” button). This includes information about the websites you visited and your use of the Facebook services on such websites. If you are logged in to Facebook while you visit our website, the information Facebook receives will include your user ID, the website visited, the time and date and other browser-based information.
For more information about the purpose and scope of data collection and the further processing and use of information by Facebook, please refer to the information provided by Facebook about social plugins:
https://de-de.facebook.com/help/443483272359009
For further information about Facebook's handling of personal data, please refer to the Privacy Policy:
https://de-de.facebook.com/about/privacy
3.2 User login
Moreover, you can register or log on to our website using the login details of your Facebook account (the “Facebook Connect feature”). If you use the Facebook Connect feature to log in, the following data will be transmitted to us by Facebook:

  • email address
  • name
  • user password

The use of Facebook Connect is governed by the Facebook Privacy Policy. For further information about Facebook Connect and the privacy options, please refer to the Facebook Privacy Policy:
https://de-de.facebook.com/about/privacy

4. XING

4.1 Recommending/sharing
Our website uses the “Share” button of the XING social network operated by XING AG, Dammtorstrasse 29-32, D-20354 Hamburg (“XING”). By clicking the “Share” button, you can share content of our website with your XING contacts.
If you open a website of our internet presence which uses such a button, your browser does not yet link directly to the XING servers. The content of the “Share” button and other information about the website visited will be transmitted to XING only when you actively use the “Share” button. We have no control over the amount and type of information XING collects through this button.
For more information about privacy policies and the XING “Share” button, please follow this link:
https://dev.xing.com/plugins/share_button/docs
For more information about the purpose and scope of data collection and the further processing and use of information by XING, please refer to the XING Privacy Policy:
https://www.xing.com/privacy
4.2 User login

Moreover, you can register or log on to our website using the login details of your XING account (“XING login”). If you use your XING login details to log in, the following data will be transmitted to us by XING:

  • email address
  • name
  • user password

The use of your XING login details is governed by the XING Privacy Policy. For further details about the XING login and the data processed, please refer to the information provided by XING:
https://dev.xing.com/plugins/login_with/docs

5. LinkedIn

5.1 Recommending/sharing
Our website uses the “Share” button of the LinkedIn social network operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). If you visit our website, the “Share” button will create a direct link between your browser and the LinkedIn server. As a result, LinkedIn receives the information that you have accessed our website from your IP address. If you click the “Share” button while you are logged in to your LinkedIn account, you can share the content of our websites on your LinkedIn profile. As a result, LinkedIn is able to allocate your visit to our website to your user account.
We have no control over the amount and type of information LinkedIn collects through this button. For more information about the collection of data (purpose and scope) and the further processing and use of information, please refer to the LinkedIn Privacy Policy, which is available here:
https://www.linkedin.com/legal/privacy-policy
5.2 User login
Moreover, you can register or log on to our website using the login details of your LinkedIn account (“LinkedIn login”). If you use your LinkedIn login details to log in, the following data will be transmitted to us by LinkedIn:

  • name
  • email address
  • user password

The use of your LinkedIn login details is governed by the LinkedIn Privacy Policy. For further details about the LinkedIn login and the data processed, please refer to the LinkedIn Privacy Policy (section 1.7):
https://www.linkedin.com/legal/privacy-policy

6. Twitter

Recommending/sharing
Our website uses the “Share Link” button of the Twitter social network operated by Twitter International Company, The Academy, 42 Pearse Street, Dublin 2, Ireland (“Twitter”). By clicking the “Share Link” button, you can share content of our website with your Twitter followers.
If you open a website of our internet presence which uses such a button, your browser links directly to the Twitter servers. As a result, Twitter obtains log data containing the website you visited and sets a cookie to identify your browser. If you click the “Share Link” button while you are logged in to your Twitter account, you can share the content of our websites on your Twitter profile. As a result, Twitter is able to allocate your visit to our website to your user account. We have no control over the amount and type of information Twitter collects through this button.
For information about Tweets, log data and other data Twitter collects through the “Share Link” button, please refer to the Twitter Privacy Policy:
https://twitter.com/privacy?lang=de

7. Video service

Our website features videos on certain topics. To be able to display videos directly on the website and deliver them to you, we use the “VideoManager” service provided by MovingIMAGE24 GmbH, Stralauer Allee 7, D-10245 Berlin (“MovingImage”). MovingImage helps us display and play videos correctly on the website.
MovingImage places a cookie on your device in which certain information about how to display and play videos is stored and transmitted to MovingImage. You can refuse cookies by disabling them in the setting of your web browser. We have no control over the amount and type of information MovingImage collects and how it is processed.
For further information about MovingImage's handling of personal data, please refer to the MovingImage Privacy Policy:
https://www.movingimage24.com/de/datenschutz

G. Data processing for marketing purposes

1. Facebook Custom Audience

Our website uses the Website Custom Audiences service provided by the social network Facebook and operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. Please refer to:: https://www.facebook.com/business/help/449542958510885/ for further information on Website Custom Audiences.
Through this service, Facebook generates a non-reversible and anonymous checksum (hash value) from your usage data that Facebook can use for analysis and marketing purposes. For the purpose of Website Custom Audiences, Facebook places a cookie, web beacon, pixel or comparable technology on the website that may possibly also be stored on your device. Since the service and any data processing by this service are exclusively Facebook’s responsibility, we have no influence on the the possible processing of personal data. Please refer to Facebook’s Privacy Policy on https://www.facebook.com/ads/website_custom_audiences/ and https://www.facebook.com/privacy/explanation for further information on the purpose and scope of the collection of data, and on the further processing and use of information, as well as the configuration options for your privacy.
If you object to the use of Facebook’s Website Custom Audiences, please opt out by visiting: https://www.facebook.com/ads/website_custom_audiences/.

2. Bing Ads

Our website uses Bing Ads (bingads.microsoft.com) technologies, produced and operated by Microsoft Corporation of One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter “Microsoft”). Microsoft stores a cookie on your device if you access our website by clicking a Microsoft Bing advertisement. This allows Microsoft and us to identify that a user has clicked the ad and was redirected to a predetermined target page on our website (conversion page). We only receive information about the total number of users that have clicked the ad and have been redirected to the conversion page. Through the cookie, Microsoft collects, processes and uses data to create pseudonymized user profiles, which are used to analyze user behavior and to display ads. Personal information about the user’s identity is not processed.
If you do not want information about your browsing behavior to be used by Microsoft as described above, you can block cookies by disabling them in your web browser settings. Moreover, you can prevent the future collection of data generated by the cookie and by your use of the website, as well as the processing of this data by Microsoft by opting out on http://choice.microsoft.com/de-DE/opt-out. For further information on privacy and the cookies used by Microsoft and Bing Ads, please visit the Microsoft website on https://privacy.microsoft.com/de-de/privacystatement.

3. Google AdWords

Our website also uses Google Conversion Tracking, an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). If you access our website by clicking a Google advertisement, Google AdWords stores a cookie on your device (conversion cookie). These cookies expire after 30 days and are not used to identify individual users. If you visit one of our pages and the cookie has not yet expired, Google and we can determine that someone has clicked on the ad and was redirected to our website. Each Google AdWords customer receives a different cookie to avoid cookies being tracked across the websites of different AdWords customers. The information collected by the conversion cookie is used to generate conversion statistics. As an AdWords customer, we only receive information about the total number of users that clicked on our ad and were redirected to a page containing a conversion tracking tag. However, we do not receive any information that could be used to identify individual users.
If you do not want information about your browsing behavior to be processed in the tracking analysis, you can block cookies by disabling them in your web browser settings. You can also disable cookies for conversion tracking by blocking cookies from the domain “googleadservices.com” in your browser settings.
Google also allows you to disable Google cookies for marketing purposes in your ad settings by visiting: https://www.google.com/settings/ads/.
Alternatively you can disable the use of third-party cookies by visiting the Network Advertising Initiative’s internet-based advertising opt-out page on: http://www.networkadvertising.org/choices.

H. Rights to disclosure, correction, deletion or blocking of data

You have the right to obtain confirmation and disclosure of personal data Medicine Matters holds about you at any time. Requests may be made in text form by email to our customer service at oncology@medicinematters.com.

Moreover, you have the right to have your personal data corrected, blocked or deleted if the statutory conditions for this are met, respectively. If we have stored any incorrect information about you, please let us know and we will correct it without undue delay. For corrections, please contact us at the postal or email address indicated above.
Personal data will be deleted if their collection or processing was unlawful from the outset, if their processing or use turns out to be unlawful due to circumstances that arise subsequently or if we no longer need to know such data to fulfil the purpose of their processing or use. Only data we need to complete any tasks that remain outstanding or to enforce our rights and claims, and data we are required to retain by law will be excluded from deletion. However, such data will be blocked.

Contact for questions

If you have any questions about our data protection procedures, please contact us by email at dataprotection@springer.com.
Last amended: October 2016